April 11 will be Sol Amon Day in Seattle. Amon, celebrating 50 years as owner of Pure Food and Fish, is commemorating his golden anniversary with cake and balloons at noon. Amon is donating the day's proceeds to the Market Foundation.
His dad Jack Amon came to the Market in 1911; "Solly" has been here ever since, through it all. Nearly 25 years ago, Sol became the first Market merchant to support the Foundation's efforts to fund the Market's services for low-income people. Today, he's the Market's longest-tenured merchant, and has been proclaimed the 2006 "King of the Market." The pragmatic Amon is still here most days. Modestly, he says, "our job is pretty simple. We sell fish seven days a week, and it's the best and freshest you can find anywhere."